Userlane prepares for International Expansion with 10 Million Euro Growth Financing

Press Release from Userlane 14.07.2020

  • Userlane, a leading Digital Adoption Software platform, has raised 10 million euro in a new round of growth financing.
  • The financing round was led by Five Elms Capital, a leading investor in fast growing B2B software businesses.
  • The investment will accelerate Userlane’s expansion throughout Europe and the US over the next 12 months.

Munich, July 14, 2020 – Userlane ( – a leading Digital Adoption Software platform – has successfully completed a 10 million euro Series B financing round led by Five Elms Capital with participation from Series A investors Capnamic , High-Tech Gründerfonds (HTGF) , and main incubator, early-stage investor of Commerzbank Group. The investment will fuel Userlane’s international expansion and accelerate product development with the goal of helping enterprises around the world improve adoption of the growing number of software solutions crucial to running an organization.

“We see that – especially given current market conditions – our customers are introducing software solutions to manage an increasingly remote workforce. Each of these customers is relying on Userlane to help employees adopt software faster and to effectively handle the increased demand for software support. With this new investment, we are able to expand our international presence and accelerate our product roadmap, all while providing our customers with optimal support across different markets and time zones,” says Hartmut Hahn, CEO of Userlane.

Joe Onofiro, Partner at Five Elms Capital adds, “The need for digital adoption solutions is growing exponentially as enterprises deploy more and more software to manage an increasingly complex and distributed workforce. Hartmut and his team have brought together an extremely talented team, fostered an incredible culture, and built an impressive product, all with limited resources. We are excited to help the company build upon the foundation of success and significantly increase their US market presence”.

Userlane has seen a surge of demand since March

Despite this time of economic uncertainty, the number of companies that rely on Userlane’s technology has been increasing rapidly. In addition to fast-growing technology companies such as Celonis, Personio, and Freighthub, large international organizations such as Beiersdorf, Linde, and Allianz started working with Userlane to empower their users and employees.

At the core of Userlane’s technology are interactive step-by-step guides that layer on top of any browser-based software. These guides can be built with no technical knowledge and lead users through complex processes directly in the application. In contrast to video tutorials, Userlane communicates live with software users by using automatically gathered data from the underlying application to guide them through hundreds of actions. Users, through their own actions, can learn how to complete any task within the software platform, which in turn, increases adoption.

The trend towards an increasingly remote workforce and the costs associated with the introduction of software to manage a more complex organization put companies under enormous pressure. Userlane has been purpose built to help companies accelerate their digitization efforts and drive efficient and accurate software adoption. With Userlane, customers reduced their training and support costs by up to 75%, rolled out new software and/or processes three times faster and onboarded end-users in half the time. Userlane’s platform has and will continue to help companies be more agile and react quicker to new challenges.