the beginning will be made by our keynote speaker Julia Koch. In her keynote speech, she will explain to you the opportunities that digital networking of devices and platform thinking offer for future customer communication. Humanoid assistance robots such as Pepper & Nao serve as an example. Julia will show how they are already being used today, what a “working life” and the associated “human-robot relationship” looks like and which developments in the field of robotics are just around the corner. She will also briefly discuss the social effects and current challenges.