Here we go again: On 5th November, a new edition of BtT will take place in the revered hall on campus Westend of the Goethe University in Frankfurt. This time everything will revolve around Cross Reality (XR).
XR has the potential to change our world, as we experience it today, considerably in the future. This not only affects typical consumer sectors such as gaming and entertainment, retail and e-commerce or tourism, but also sectors that one wouldn’t necessarily immediately think of, such as industry & production or education and knowledge transfer.
To show you the variety of XR technologies, we have invited interesting speakers.
In addition to the previous application areas of XR technology, they will talk about the pain points as well as the possibilities of making this technology accessible as an experience for users across different platforms. Afterwards 3spin, beebird and flying shapes will pitch. At the end there will be the opportunity to network and exchange ideas with all other participants.
It’s best to register now!
We are already looking forward to your numerous appearance.
Managing Director & Head of UX Services, Centigrade
Thomas Immich is a co-founder and director of Centigrade and responsible for the company’s UX Services division. Thomas Immich holds a Diploma in computer science from the University of Applied Sciences Kaiserslautern, having completed his studies of Digital Media with an award-winning thesis on user interface prototyping. Since then Thomas Immich concentrates on user-centered design methods with regard to their technical feasibility and tool support. During this time he worked as a user interface design lead in numerous client projects, consulting development teams in the visual and conceptional optimization of user interfaces.
Enterprise Gaming Pioneer & Gamification Specialist, Centigrade
Roman Rackwitz works as Enterprise Gaming Pioneer at Centigrade. Since 2007 he works on the topic of game thinking in the business context and thus, of course, mainly with gamification. In this role, he founded Germany’s first gamification agency in 2009 and was named a Top-10 Gamification Expert by Rise.Global in 2012. He co-founded GamFed, the international gamification federation, and lectures on the topic of game thinking at universities in Germany and Switzerland. With his podcasts, videos and appearances in print, TV & radio, he is one of the most well-known specialists in gamification.
Founder, beebird XR studio
Marcus is founder of beebird XR Studio, which develops Virtual Reality and 360° applications. These applications come specifically to use in fields like real estate, education and culture. Marcus studied Japanology in Heidelberg and worked for the Japanese Ministry of Culture and Education in Nara and Oita after graduating. Before founding the studio, Marcus worked for Nintendo and is with that background very familiar with the design and experience of virtual worlds. He sees a highly potential approach for new ways of problem solving by combining technologies of immersive visualization with interactivity.
After his doctorate in physics Johannes followed his calling as a founder. Together with Jonas Kunze he has been building the Virtual Reality startup flyingshapes in Mainz for three years. He benefits from his experience in software development and project management in international teams, which he gained at the European research center CERN. With his team he pursues the mission to establish Virtual Reality as a creative medium for professional users.
Thomas Hoger is co-owner of 3spin, “one of the world’s most advanced providers of mixed reality” (Microsoft) and “one of seven virtual reality companies you should know” (HORIZONT). In particular, 3spin develops training and maintenance applications for and with customers such as Lufthansa & Deutsche Bahn. Mr. Hoger is also a lecturer at the Darmstadt University of Applied Sciences. For his work he received the “Serious Games Award” and the “German Digital Award”. Prior to 3spin, Mr. Hoger headed the digital department at Schaller & Partner and founded “stellenbörse.de”. He holds a diploma in “Media System Design” and a master’s degree in “Media Direction”.
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